The Holiday Season Begins with a Big "It's Time" from Mariah Carey
Mariah Carey has once again made her mark on the holiday season, sending fans into a frenzy with her annual "It's Time" announcement. This year, the iconic singer took to social media to kick off the festivities, marking the beginning of the most magical time of the year.
Carey’s tradition of declaring “It’s Time” has become a highly anticipated event for millions of fans. This year, she shared her video on TikTok and Instagram just before Halloween ended, sparking immediate excitement across the internet. The video quickly gained traction, amassing nearly 26 million views, 7 million likes, and over 116,000 comments in no time.
The video, which was a collaboration with beauty brand Sephora, featured Carey as a character who is initially disappointed by the elves’ decision to go on strike. However, she quickly moves past that to remind everyone that it’s finally time to embrace the holiday spirit. “You can’t cancel Christmas. It’s TIMEEEEE,” she declares, setting the tone for the upcoming celebrations.
A Reminder That It’s Not Yet Time
A few days before the big announcement, Carey released another video to tease fans, saying, “Not yet,” repeatedly. This preview generated a lot of buzz, with fans expressing their eagerness for the official “It’s Time” moment. Comments flooded in, with many writing, “4 days left, and then it’s TIMEEEEEEEEEEEEEEEEE,” and others simply saying, “MARIAH WE’RE SO READY.”
Brands also joined in on the fun, with Starbucks commenting, “ready when you are queen,” and TikTok joking, “take your time mother, we’ll be here.” Even companies like Adidas and American Eagle chimed in, showing their support for the holiday season.
Celebrating Halloween with Her Twins
Before officially launching the holiday season, Carey spent some quality time with her twins, Monroe and Moroccan, celebrating Halloween. She shared a series of photos on Instagram featuring the family in Japanese Kawaii-inspired costumes. Fans loved the outfits and even began commenting about how close it was to “It’s Time.” Many wrote messages like, “Love this love you it’s almost timeeeee,” and “Tomorrow is time.”
Pop-Up Bars and Holiday Residencies
For fans in major cities, there’s more to look forward to. Mariah Carey is teaming up with Bucket Listers to open pop-up bars in New York City, Los Angeles, Las Vegas, and Miami. These immersive experiences will feature special cocktails, festive decorations, and even plays of her classic “Letters to Mariah Carey” station. The pop-ups will begin on November 13 and run through December, with locations including Mondrian Sky Bar in LA, UNTITLED at 3 Freeman Alley in NYC, Ray's @ Broken Shaker in Miami, and On The Record in Las Vegas.
In Las Vegas, Carey will also perform at Dolby Live at Park MGM for select dates in November and December. Her residency starts on November 28 and continues through December 13, offering fans a chance to enjoy her holiday magic live.
Final Thoughts
With Mariah Carey officially declaring “It’s Time,” the holiday season is in full swing. Whether you’re ready to dive into the festivities now or wait until after Thanksgiving, one thing is clear—this is the season of joy, music, and celebration.
Fans are already counting down the days, and with pop-up bars, residencies, and endless holiday cheer, there’s something for everyone. As the countdown begins, one question remains: Are you ready to get into the holiday spirit?
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