Rita Moreno Shares Wisdom for the Next Generation
At the 2025 Billboard Latin Music Awards, Rita Moreno, a legendary figure in Hollywood and a key inspiration for Jennifer Lopez, offered valuable advice to young people aiming to make their mark in the entertainment industry. The 93-year-old actress, known for her iconic role in the original West Side Story, emphasized the importance of perseverance and resilience in overcoming challenges.
During her appearance at the awards ceremony, which featured bold political statements on the red carpet, Moreno shared her perspective on what it takes to succeed. "I think the key really is perseverance. In other words, never give up. If this is what you want to do in life, then stick to it," she told Billboard. She also encouraged young people to be brave, acknowledging that the path to success is rarely easy.
Moreno highlighted the ongoing struggles faced by the Latin community in the United States, noting that they still have a long way to go in terms of representation and opportunities in the entertainment industry. "I don't get it. But if that's how it is, you gotta be tough," she said. Despite these challenges, she expressed pride in the achievements of some Latino individuals who have made significant strides in the American entertainment world.
Her comments reflect a deep understanding of the barriers that many in the Latin community face. However, she remains hopeful and supportive of those working to break through these obstacles. "There were some people who are making really big in the American world, who are Latino," she added, expressing her happiness for their accomplishments.
Rita Moreno has been a trailblazer for Puerto Rican and other Latin performers, opening doors that were previously closed. Her career has paved the way for future generations, and her influence can be seen in the work of many artists who followed in her footsteps.
One such artist is Jennifer Lopez, who has often spoken about how much she was inspired by Rita Moreno. The singer and actress has credited Moreno with helping shape her career and giving her the confidence to pursue her dreams as a proud Latina. During her acceptance speech for The Vanguard Award at the 2014 GLAAD Media Awards, J.Lo reflected on the impact Rita had on her life.
At the time, Rita introduced J.Lo to the stage, and before the singer took the mic, the two shared a heartfelt moment. "I can't tell you what it means to have this award presented to me by the one and only Rita Moreno," J.Lo said. "Anyone who has ever heard me talk about my influences knows that 'West Side Story,' and specifically her performance in it, had more impact on me than anything else when I was young—on my artistic life, my career path and ultimately my confidence."
She continued, "Rita changed my life. Watching this beautiful, strong Puerto Rican woman command a screen with her talent in a time when Latina women did not have every door in this industry open to them made me feel as a little girl, watching in her living room in the Bronx, that anything was possible. Anything. Thank you for that."
Moreno’s legacy continues to inspire and empower new generations of artists, particularly within the Latin community. Her words serve as a reminder that determination and courage are essential tools for overcoming adversity and achieving success.
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